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The graph below shows the percentage of all downloads grouped by category in the Windows Store and Windows Phone Store.

Windows:

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Windows Phone:

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Categories with highest incremental download opportunity

Even though Games is the most-downloaded category, it’s also helpful to understand which categories have the highest ratio of downloads per app. This is a function of total downloads vs. total available apps in that category.

Windows:

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Windows Phone:

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From http://blogs.windows.com/windows/b/buildingapps/archive/2014/05/21/windows-and-windows-phone-store-trends-may-2014-update.aspx

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